“The rising cost of food, which has increased by over 24% since 2021, is putting immense pressure on families who rely on SNAP benefits. With inflation continuing and new tariffs expected, the outlook is challenging. It’s essential to enhance communication and support for these households as they navigate these difficulties. Many SNAP users are already facing tough decisions at the grocery store, and further benefit cuts could mean they have to skip meals to make ends meet.”
Chris Costagli
Vice President, Food Insights, NielsenIQ
“Facing a potential reduction in SNAP benefits, it’s important to consider the broader impact on both families and the retail sector. Last time benefits were reduced, we saw significant drops in spending across many categories, highlighting the ripple effect on the economy. With inflation still a major concern, another reduction in benefits could deepen these issues. The FMCG industry is hoping for a recovery, making it vital to develop strategies that support vulnerable populations and ensure business stability.”
Maria Maysonet
Insights Director, NielsenIQ
