“Sustainability matters to shoppers— but rising prices are reshaping how they prioritize. It’s not that they’ve stopped caring; it’s that affordability sometimes takes the lead out of necessity. With mobile scanning apps making it easier to verify claims on the spot, brands must be crystal clear, credible, and accessible. And retailers need to carry the right assortment so sustainability-minded shoppers can find options across the store without having to compromise.” “
Chris Costagli
Vice President, Thought Leadership, F&B Insights Lead
NIQ
