” After countless hours planning,
preparing, and cooking for
Thanksgiving, the meal itself
becomes more than just a moment—
it’s a culmination of care, tradition,
and effort. Thanksgiving doesn’t end
at the table—it thrives in the
leftovers. With 96% of hosts planning
for extra food, retailers can win big
by inspiring creative reuse: think
sandwich kits, freezer-ready packs,
and bold ‘leftover recipes.’ Turn food
waste concerns into opportunity with
portion planners and storage tips
that keep holiday value stretching
well beyond the feast. It’s important
to note consumer concern about and
interest in reducing food waste
continues to grow and is an
opportunity for the industry. NIQ
proudly partners with and fuels the
ReFED Insights Engine. ReFED
works across the food system to
reduce food loss and waste.
We recommend all retailers and
manufacturers check out the ReFED
Insights Engine to learn more about
where they can make the greatest
impact with this challenge: ReFED
Insights Engine.”“
Sherry Frey
Vice President, Thought Leadership, Total Wellness
NIQ
