“ This Thanksgiving, convenience and
Chris Costagli
inspiration will define how shoppers
plan and purchase. Not everyone
feels like a seasoned chef, and the
pressure to deliver can be daunting—
so confidence-building recipes, clever
hacks, and engaging how-to videos
are essential. Retailers that spotlight
easy-to-prep solutions like semihomemade kits or ready-to-heat
sides and amplify social content
through quick video recipes and
influencer-driven ideas will empower
shoppers, ease stress, and transform
inspiration into action—and
ultimately, into sales during one of
the year’s most competitive seasons.“
Vice President, Thought Leadership
Food & Beverage NIQ
“ Gen Z is much more likely to cook
Rachel Bonsignore
and entertain at home than
Millennials were at the same age. But
mounting financial pressures on this
group of young adults means they’ll
gravitate to affordable and
convenient solutions for holiday
gatherings that involve cooking or
preparing food at home. The good
news: this cohort is most open to
bold and varied flavors, so they’ll be
looking for inspiration and new,
exciting options during Thanksgiving
shopping trips.”
Vice President, Thought Leadership, Consumer Life
NIQ
