“Thanksgiving is a key social holiday
Kaleigh Theriault
with family and friends for many
consumers, and alcohol plays a
central role in both hosting and
gifting occasions. While some
consumers plan to cut back on
Alcohol spend for financial concerns
or health and wellness reasons,
premium products will have an
opportunity to shine through those
looking to impress guests. Bar and
restaurant visitation is expected to be
strong for the holidays, making it a
key moment for On Premise
activation.“
Vice President, Thought Leadership
Beverage Alcohol, NIQ
“This Thanksgiving, GLP-1 users are
rewriting the menu—intentional
choices are in, indulgent staples will
be consumed less. For GLP-1
consumers, this Thanksgiving, every
bite and drink will count, so while
these consumers won’t completely
miss the meal, they will be focused on
more intentional decisions like highprotein, veggie-rich and generally
Sherry Frey
nutrient-dense. For hosts of the
holidays, the GLP-1s are one
addition of consumer eating
preferences to increasingly
understand and evolve the holiday
menus.“
Vice President, Thought Leadership
Total Wellness, NIQ
