The On-Premise remains a vital space for beverage alcohol brands, with 83% of consumers visiting bars, pubs, and restaurants at least quarterly and a quarter planning to increase visits in the year ahead. It’s a key channel for discovery—with new drinks brand in the past month, and most would buy it again for home.
Consumers are prioritizing “fewer but better” drinks, balancing quality with value, which is driving interest in categories like Long Alcoholic Drinks. Regional differences are stark, with growth in South America, Africa, and Asia contrasting declines in the US and UK, making local relevance essential.
Spending is concentrating on major occasions such as holidays and sporting events, while routine visits favor familiar brands and value. Habits are shifting toward earlier dining times, and wellbeing trends are influencing choices. But fundamentally, hospitality is also becoming a refuge, as consumers look to disconnect, even while social media appeal remains strong.
Download our latest infographic to explore the big consumer trends across the global On-Premise to discover the opportunities for drinks manufacturers.
