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This Perspective uncovers where spring upgrade demand is forming, how DIY and pro decisions split, and why outdoor projects matter now.
It equips teams to capture seasonal demand by meeting shoppers at the right project, channel, and decision moment.
Why it matters
Spring 2026 upgrades reveal where shoppers are spending, how they choose retailers, and when they rely on brands for guidance.
Outdoor projects lead spring demand
Shoppers prioritize yards, landscaping, and exterior upgrades, creating clear seasonal growth opportunities.
DIY confidence is rising, with selective pro help
Owners mix DIY and professional support, while renters lean more heavily into DIY projects.
Smart home benefits drive conversion
Energy savings, safety, and convenience are the top motivations shaping upgrade decisions.
Home improvement leaders who understand these shifts early gain a competitive edge.
Discuss what this means for your business
Insights From NIQ Thought Leaders
Our market and consumer experts unpack the data behind the Perspective—highlighting what’s changing, why it matters, and where companies should focus next.
“For retailers and brands looking to connect with home upgrade shoppers, this points to an opportunity. Anchor your spring storytelling in specific projects, provide decision support when it comes to DIY help and lead with the benefits shoppers care most about.”
–Sam Michel
Director, Retail Tech & Durables, NielsenIQ
Why meet with NIQ?
In a short session with our team, we’ll take a closer look at your category and business priorities and help you identify the most relevant insights, tools, or next steps for your needs. Whether you’re exploring the findings from this Perspective or evaluating broader growth opportunities, our experts will point you toward the right path forward.
