Analysis
Customer Segmentation
Displaying 13 results
Infographic
Consumer Sustainability Trends
Report
How to turn green consumer intentions into sustainable actions
Analysis
Identifying new product opportunities: How Segmentation Science helped a salty snack marketer identify unmet needs for product ideation.
Success Story
To win customers both on and offline in an increasingly competitive space, CPG firms must use precise targeting and personalization rather than a one-size-fits-all approach.
Success Story
Building and supporting strategic initiatives rooted in gfknewron Consumer
Analysis
Black consumers empowered by “selfless” spending
Analysis
FMCG sales growth poised for recovery this Ramadan
Education
Shopper segmentation: Are you targeting the correct personas?
Analysis
Consumers are looking for value, but it’s not a race to the bottom
Analysis
Unlocking consumption: Four consumer groups driving spend
Analysis