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Multimedia

The future of cookies: The impact on online marketing and consumers

Multimedia

The future of cookies: The impact on online marketing and consumers



Episode 40

In January 2020, Google announced that it would phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” some digital marketers are looking at the positives of eliminating them. Many others are looking to see what will replace them. There is a lot of information on the future of cookies, and the reality is- not everyone understands its true meaning. How do you define the impact? Can you replace them? Tune in to find out.