Holiday shopping in 2021 and today’s consumer behavior outliers - NIQ

Multimedia

Holiday shopping in 2021 and today’s consumer behavior outliers

Multimedia

Holiday shopping in 2021 and today’s consumer behavior outliers

11 October 2021 [x] mins read

Consumer Behavior , Health & Wellness , Omnichannel/E-commerce

While there are inflationary challenges, supply chain disruptions, and labor constraints, this year’s holiday shopping season may be among the biggest opportunities that consumer goods businesses have had in recent memory.

With the emergence, adoption and rise of omnishopping over the past 18 months, how will global consumers be shopping differently this holiday season?

In this discussion, NielsenIQ’s Genevieve Aronson (VP, Global Thought Leadership), Harvey Ma (U.S. SVP of Omni Consumer and Retail performance), and Vaughan Ryan (MD, Asia Pacific e-commerce) covered:

How global consumers will likely shop differently this holiday season
The omnishopping opportunity for the holiday season
The outliers and disruptors to normal consumer behavior.