Multimedia

Webinar Review: Make category management pivotal to your strategic growth in a consumer recession

Multimedia

Webinar Review: Make category management pivotal to your strategic growth in a consumer recession


Review our Webinar with industry leaders and NielsenIQ experts as we share the strategic process for FMCG manufacturers to identify the growth areas within their category. We discuss how to identify incrementality within your category range and how to maximize the winning power of your assortment. Making category management pivotal to your company’s success!


Webinar Video


Webinar Content

Download the Full Webinar Deck with all the insights we covered during the session: Make category management pivotal to your strategic growth in a consumer recession.


Person refining their assortment

Make your assortment strategy work for you

While assortment is getting harder, your competitors are looking for every edge. Stay ahead with proactive strategy and solutions to simplify the complexity of the changing retail and manufacturing landscape.

A young woman USES a smartphone while shopping in a grocery store

NielsenIQ Shelf Architect

Unify and streamline your assortment and space strategies with an end-to-end, integrated data solution.