Two-thirds of shoppers say they would switch from a brand they frequently buy to another brand that delivers detailed product information beyond core nutrition facts, according to our new research conducted with FMI – The Food Industry Association. 

As omnichannel experience gains importance, consumers are demanding greater transparency in their pursuit of health, well-being, personal growth, and values-based living. 

Download slides from our recent webinar exploring:

• The demand for transparency and the implications for manufacturers and retailers 
• The omnichannel playing field: how the industry paved the way and how consumer’s online shopping preferences and behavior are forcing the industry to evolve 
• The huge opportunity for you to educate shoppers and win consumer loyalty and market share