EPISODE 75

How today’s consumers – young and old – are defying expectations, and how brands can capitalize

Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials who enjoy gardening or yard work? The examples of consumers breaking generational molds are numerous, and each one represents an opportunity for agile and savvy marketers.

The episode also takes a look at the newest generation that marketers need to be aware of, Gen Alpha. Who are they and what do marketers need to consider for this emerging group?