NielsenIQ’s  Founders Series shares stories from entrepreneurs who launched successful CPG brands and the lessons we can learn from their journeys. In the latest installment, NIQ’s Anna Mayo talks with Lara Schmoisman, the founder and CEO of Infuse.

Infuse is a skincare brand that marries ancient wisdom with modern beauty needs. With a rich marketing and advertising background, Schmoisman shares her struggle with skincare and how they led her to leverage the potent benefits of Yerba Mate, a staple from her Argentine roots.

This candid conversation reveals the challenges of brand creation, from formulation to packaging, and the strategic decision to debut direct-to-consumer, prioritizing brand loyalty over rapid scale. Schmoisman’s story is a masterclass in leveraging personal narratives and professional acumen to fill a niche in the bustling beauty market, offering invaluable insights for aspiring founders navigating the complex beauty industry landscape.

Tune in for a deep dive into innovation, perseverance, and the art of turning personal challenges into entrepreneurial opportunities.