EPISODE 93
December was one of the quieter months this year with consumer confidence up just one point to -17, five points higher than this time last year. In this final podcast of the year, moderator Lucy Green and GfK’s Neil Bellamy discuss December’s results and what they tell us about consumer sentiment. As December is a key month for retail, there’s a review of the Major Purchase Index in the context of GfK’s Black Friday point-of-sales data in key categories. In Data Guru Corner, Neil looks at average scores over the year, discussing the variance in each measure and the volatility of key metrics. We never predict what is going to happen, but we do review confidence levels going into 2025.
This episode features
Neil Bellamy
Regional Client Success Manager, GfK
Lucy Green
Moderator
