Watch our webinar to discover how to make the most of the “Gen X decade”
Other generations may get the spotlight in media and marketing, but Gen X (those born between 1965 and 1980) is currently leading global consumer spending—and will continue to do so until 2033!
Our recent webinar, featuring NIQ’s Marta Cyhan-Bowles and World Data Lab’s Wolfgang Fengler, explores how manufacturers and retailers can maximize Gen X share of wallet and lifetime value. Don’t miss the opportunity to discover which categories matter most to Gen X.
The webinar covers:
- Who Gen X is and what sets them apart
- How they influence other generations’ spending
- Why their spending is rising now
- What product features and innovations matters most to them
- Which categories will increasingly draw Gen X dollars
For a deeper dive into the data and analysis, read The X Factor: How Generation X is quietly driving trillions in consumer spending, another groundbreaking generational spending report from NIQ and World Data Lab.
Looking for more generational spending insights?
Find out how the world’s largest consumer cohort—those born between 1997 and 2012—is shaping the future of product development (and so much more) in NIQ and World Data Lab’s investigation of Gen Z. Download the Spend Z report today.
