Understanding your audience: The power of segmentation in retail

Consumer Behavior

EPISODE 8

How well do you really know your customers?

In this episode of Shelf Talk, host Oren Rob sits down with retail analytics experts Toyin Olawale and Muhammad Khizar to explore how segmentation is transforming the retail landscape.

From unlocking hidden customer value to driving real-time personalization, discover how leading retailers are using segmentation to boost loyalty, optimize pricing, and deliver seamless customer experiences.

Tune in to learn:

Why one-size-fits-all strategies no longer work
How to get started with segmentation using the data you already have
Real-world success stories from global retailers
What the future holds with AI-driven segmentation

Listen now and learn how to turn customer insights into retail success.

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