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    Pricing & Promotion

    Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.

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    premium chocolate
    Infographic
    NIQ Perspective: Why Super-Premium Chocolate Is Growing Despite Price Pressure
    24 February 2026
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    Discount Fatigue in West Europe is real, and it’s reshaping FMCG Growth
    12 February 2026
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    Client Academy: Pricing as a Growth Engine
    11 February 2026
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    Planogram Life Cycle – Creating the future you want 
    09 February 2026
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    Category Management That Delivers:
    02 February 2026
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    Beyond Retail Measurement Data: Unlocking the “Why” Behind Performance
    12 January 2026
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    Vision 2026: Turn volatility into opportunity
    12 December 2025
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    How Samsung Spain Turned Pricing Complexity into Strategic Advantage 
    27 November 2025
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
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    Client Academy, Episode 3: Shopper-Centric Portfolio Optimization: Balancing assortment Incrementality
    17 October 2025
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    Commentary
    Why Pricing Strategy Matters More Than Tariffs in Today’s Retail Landscape
    17 September 2025
    02_Elements/Icons/ArrowRight 02_Elements/Icons/ArrowRight
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    Making Data Work Harder: Smarter Store Execution for Emerging Brands 
    27 August 2025
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    Analysis
    NielsenIQ – O seu Guia para desenvolver Promoções mais Eficazes
    17 July 2025
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