Explore our comprehensive insights on Product Innovation, where we delve into the latest trends, strategies, and success stories in developing groundbreaking products. Innovation is key to staying competitive in today’s fast-paced market. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to drive innovation and stay ahead in a competitive market. Learn about the latest methodologies for product development, from design thinking to agile innovation. Discover how to foster a culture of innovation within your organization and leverage emerging technologies to create innovative products.
For more information on how our solutions can support your product innovation efforts, visit our Product Innovation Solutions page.
Learn how Milani Cosmetics used NielsenIQ data to optimize retail strategy, expand shelf space, and grow visibility in the competitive beauty market.
Discover why only 50% of CPG innovations grow by year two—& how fundamentals-first strategies can double innovation success & drive revenue.
But it doesn’t stop there. You must plan for success. Here’s a summary of our experience working with brands on both strategies: Growing a Product Line Within the Same Category ...
Discover key trends in consumer tech for 2025 with experts Jan Lorbach & Ines Haaga. Learn about growth products, AI innovation, and market opportunities.
While inflation is falling and prices are stabilizing in many markets worldwide, consumer behavior is changing.
Discover CMO marketing strategies & the latest trends for 2025. Learn how top leaders are navigating new challenges in digital marketing. Download now!
This report in NIQ's State of Tech & Durables series dives into the innovation that is driving spend today, and the recommendations for 2025
Announcing our new Food and Beverage Services Offering for Convenience Stores
Learn key characteristics of best-in-class synthetic respondent models for market research
Explore the future of retail with NielsenIQ's insights on driving innovation and boosting consumer spending. Learn more today!
Discover the world of functional beverages with NIQ. Learn about the latest trends, benefits, and ingredients in these innovative drinks.
Discover key trends and data in the pet industry with NielsenIQ's comprehensive market insights. Explore now for strategic growth!