Diverse Voices: The Evolving Hispanic consumer report is a comprehensive look at the buying behaviors of Hispanic/Latinx consumers. 

The Hispanic consumers’ paths-to-purchase, or consumer journeys, are social and circular. Purchase decisions can be frequently traced to the recommendation of a friend, family member, or consumer review websites. The Hispanic consumer has created a more personalized, culturally relevant shopping experience on their own terms. The Evolving Hispanic Consumer report serves as a resource for marketers to recognize the opportunities within the Hispanic consumer segment. Brands that are not attuned to Hispanic behaviors and habits stand to miss out on this powerful market, which is reshaping the U.S. mainstream.

Diverse Voices is a report series that explores the unique purchase behaviors and trends of diverse consumer groups. NielsenIQ data is leveraged to help contextualize the opportunity of the Hispanic/Latinx consumer market.