Natural deodorant has been a growing segment in the Health and Beauty category as clean products become more important to consumers.

Natural deodorants are aluminum and paraben-free and typically have other benefits like being free from artificial colors and fragrances. The natural deodorant trend has been dominated by larger players, but it has also provided established brands an opportunity to enter a higher price tier segment.

Learn more about the growth in natural deodorants by downloading our report today.