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Unilever’s proud network has partnered with NielsenIQ’s PRIDE employee resource group on a joint research report that explores the LGBTQ+ consumer in the U.K.
This report is aimed at marketers, organisations, or brands that want to understand how to better target U.K. LGBTQ+ consumers in an authentic way through their activations and campaigns. The report explores what LGBTQ+ consumers look for from brands and provides clear recommendations.