Faced with a crowded digital FMCG landscape, brands may wonder how they can stand out against so many competitors. Most are unsure how they can increase their digital discoverability when there are so many products vying for the top spot in Google’s rankings.  

Many brands opt for a quick and short-term approach and overlook marketing activities such as Search Engine Optimization (SEO) when they launch products or add content to product detail pages. As a result, this creates a space for huge and exciting opportunities for brands that decide to adopt a long-term strategy for discoverability and put effort into their SEO.  

This report considers why it’s imperative to ensure your products are discoverable online—and considers what brands themselves can do to make their FMCG more visible to today’s digital shopper.