Digitally native brands have fundamentally changed the health and beauty landscape over the past few years.

​As traditional barriers to entry fall, the game has changed. Long gone are the days when a new product needed to win a retail buyer’s approval before being able to be seen by shoppers. Now, seemingly all you need is a product and a website to launch a CPG brand.

​Digitally native brands are increasingly incubating online and moving into traditional retail once they have proven their product success, upending the traditional innovation cycle.

Learn more about digitally native brands by downloading our report today.