GfK releases update of geomarketing software

Bruchsal, Germany, March 21, 2022 – GfK has released a new version of its geomarketing software RegioGraph. In addition to the latest maps and purchasing power data, RegioGraph 2022 offers menu ribbons according to workflow, the portfolio analysis with table results for identifying high-potential sales territories and locations, and expanded features for the online-based RegioGraph TeamConnect add-on, among other new additions.

RegioGraph enables companies from all industries to visualize their internal data, such as customers and sales, on digital maps and link it to detailed potential data, such as the included GfK Purchasing Power, in order to discover trends and new potential in the data. In doing so, decision-makers in sales, expansion, marketing and controlling can see at a glance where the company has weaknesses in its market development, where new market opportunities can be found and how these can be efficiently developed. RegioGraph thus offers companies an easy-to-use yet powerful software solution for all location-related decisions, ranging from target group localization, product line and marketing optimization to sales territory planning and the planning of effective branch or delivery networks.

Patrick de la Chaux, product manager and RegioGraph training instructor for GfK’s Geomarketing solution area, explains: “We are continuously developing new features for our geomarketing software to incorporate the wishes of our clients and to further optimize work processes. With RegioGraph 2022, for example, users can access predefined menu ribbons for the most common use cases or create their own menu ribbons with all the features that are relevant to them in order to work more process-optimized and thus faster.”

New additions to the 2022 software version:

• Menu ribbons according to workflow: Predefined menu ribbons for the use cases map creation, sales territory planning and location evaluation or a self-created menu ribbon with all relevant functions enable users to work in a more process-optimized manner.
• Calculate portfolio matrix: With the portfolio analysis, users can identify where they have opportunities for growth and see exactly which customers, locations or areas have high potential in the table. This gives the sales team concrete information on what to prioritize to achieve the set sales targets.
• RegioGraph TeamConnect: With the add-on, current information can be provided as an interactive map via browser. As of 2022, sales colleagues will be able to select customer locations faster on the map and also measure distances for scheduled customer visits.
• Current maps and data (purchasing power, inhabitants and households) for Germany, Austria and Switzerland as of 2022 or for another European country of your choice (the latest available status for each)

About RegioGraph

First launched in 1991 by GfK’s Geomarketing solution area, RegioGraph offers comprehensive tools for answering the many location-based questions faced by companies as part of their sales, marketing and performance evaluation endeavors. With more than 40,000 users, RegioGraph has received numerous awards for innovation and is Germany’s most popular geomarketing solution. The software also continues to gain in popularity among the international community. GfK offers both English and German versions of the software along with worldwide digital maps to support the geocoding, visualization and analysis of address data as well as any information with a location component.

The desktop versions of RegioGraph – Analysis, Planning and Strategy – include GfK Purchasing Power and digital maps for a European country of choice. RegioGraph Strategy can be obtained with data on B2C and B2B potential that allows users to carry out granular analyses at the level of street segments in Germany. The RegioGraph TeamConnect add-on, which allows users to share results online with team members to provide them with up-to-date planning insights, is additionally available when ordering RegioGraph.

Additional information on GfK’s geomarketing software RegioGraph can be found at www.gfk-regiograph.com.   

Print-quality illustrations can be found here.

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