Answer your questions based on location and utilize your resources efficiently
The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.
As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.
01
The geomarketing software includes a wide range of analysis tools for visualizing your data on digital maps.
02
Use our regionalized market data to objectively assess your markets, sales and locations as well as uncover new potential.
03
Visualize your data on our global digital maps to obtain deeper insights into your operating business and markets.
04
Location-based decisions are long-term and expensive. You must be able to set up your network efficiently and effectively to be successful.
05
To be successful as a manufacturer, each of your retail partners must also have high potential. How strong is your partner network?
06
Do you know your regional potential? Process your markets efficiently and exploit them in a targeted manner.
07
In order to operate efficiently and effectively in sales, you have to constantly adapt your structures to changes in the market and company.
08
To be successful, you must know your target groups extremely well. Accurately localize your existing and potential customers.
Discover RegioGraph, our market data and global digital maps in our geomarketing webshop, where you can order them quickly and easily online.
We can help.
Register now for our free webinar on October 27 and get to know the new 2025 purchasing power data and map updates for all of Europe.
Our Geomarketing Map of the Month for October shows the regional distribution of purchasing power in Europe in 2025.
Download our free NIQ compendium with purchasing power maps for all 42 European countries to find out how net income is regionally distributed.
Our Geomarketing Map of the Month for September shows the regional distribution of Baby Boomers and Generation Z in 2024 across Europe.