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Geomarketing
Answer your questions based on location and utilize your resources efficiently
Make smart decisions – be geotastic
The resources available to companies are limited. It is therefore becoming increasingly important to use resources as efficiently and effectively as possible – whether in sales territory management, when assessing new and existing locations in terms of expansion, in category management or for advertising material planning in marketing. Geomarketing can be used to objectively evaluate location-specific performance criteria of business sites, shops, sales territories, target groups or branch and distribution networks.
Geomarketing helps you answer key questions, such as
- Where can I generate the most turnover?
- Where is my target group most concentrated?
- Where do I have a strong or lacking market presence?
Such geospatial insights make it possible to develop new potential and adopt a better position in the market.
Geomarketing products
As an expert in geomarketing, we offer you a portfolio of solutions that you can use to make smarter business decisions based on geographical market analyses. Obtain detailed insights into your markets, target groups and potential using regionalized market data such as GfK Purchasing Power. Visualize large amounts of company and potential data on digital maps and analyze this data using our geomarketing software RegioGraph to identify trends and relationships.
01
RegioGraph
The geomarketing software includes a wide range of analysis tools for visualizing your data on digital maps.
02
Market data
Use our regionalized market data to objectively assess your markets, sales and locations as well as uncover new potential.
03
Digital Maps
Visualize your data on our global digital maps to obtain deeper insights into your operating business and markets.
04
Geo+BranchNetworks
Location-based decisions are long-term and expensive. You must be able to set up your network efficiently and effectively to be successful.
05
Geo+DistributionPartner
To be successful as a manufacturer, each of your retail partners must also have high potential. How strong is your partner network?
06
Geo+SalesValues
Do you know your regional potential? Process your markets efficiently and exploit them in a targeted manner.
07
Geo+SalesTerritories
In order to operate efficiently and effectively in sales, you have to constantly adapt your structures to changes in the market and company.
08
Geo+TargetGroups
To be successful, you must know your target groups extremely well. Accurately localize your existing and potential customers.
Testimonials
Do you know our geomarketing webshop?
Discover RegioGraph, our market data and global digital maps in our geomarketing webshop, where you can order them quickly and easily online.