The evolution of clean and sustainable beauty


The evolution of clean and sustainable beauty

Clean and sustainable continues to be a strong trend in the beauty industry but the meaning is changing.

First, the focus was around removing perceived “bad” ingredients from products. Then consumers looked for brands that are not only clean but are also doing their part to protect the environment through sustainable efforts. The most progressive consumers are now going even further and demanding that the companies they support be ethically minded as well as clean and sustainable.

These trends are building upon each other, not replacing one for the other. Clean and sustainable beauty has proven to be a trend with staying power as we continue to see growth and innovation in this space.

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Meet the expert

Anna Mayo 

Client Director, NielsenIQ Beauty Vertical 

As a Client Director for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.  

Throughout her 9 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through behavioral shifts and consumption trends. In her current role, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical,  serving as an industry expert and appearing in broadcasts and publications such as Women’s Wear Daily and FOX Business, most recently.  

Anna has a Master’s in Business from the University of Connecticut and resides in Connecticut with her husband and two children.  

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