Competition on the digital shelf

The festive season, World Cup football, and a cost-of-living crisis. It’s all arriving at the same time in an unprecedented tangle of events that are key for this winter’s digital shelf. Indeed, for the first time ever the FIFA World Cup 2022 in Qatar will run through November and December—the exact time that brands and retailers would usually focus on their crucial festive campaigns.

It might be an unparalleled collision of major events, but brands will still need to make sure their products are discoverable and find their way into shoppers’ baskets.

The upcoming clash of football vs festive presents challenges—but also opportunities. This report looks at what festive vs the World Cup will mean for brands this year and how they can stay discoverable on the winter shelf by preparing and adapting with enhanced product content and campaigns.

This report will help you find a way through the confusion and make sure your products rank as high as they can on the digital shelves this winter.