Although the cost of living crisis has begun to impact European consumers’ mindsets when it comes to their discretionary spend, it’s clear that the On Premise will remain an essential part of consumers’ lives according to CGA by NielsenIQ’s OPUS consumer research – and within the channel, On Premise users are overwhelmingly continuing to opt for mixed drinks and cocktails.

Sourced using data from CGA’s Mixed Drinks report, Cocktails in Europe 2022 provides insights into European cocktail consumers’ behaviours, and explores how this category continues to evolve.

To learn more about the Mixed Drinks report can support the sales and marketing strategies of all suppliers and operators, contact graeme.loudon@cgastrategy.com