Diverse Voices: Black consumer influence and impact

Meeting the needs of black consumers

Black households in the US are a young and growing population. People who identify as Black or African American make up nearly 14% of the population, with 37% classified as Millenials.

Understanding the needs, wants, and habits of this consumer group is critical. Download the newest edition of our Diverse Voices report to learn:

• The top 20 categories purchased by Black consumers
• Which categories show low engagement among this group
• Where Black consumers are shopping and more