What’s in the report
E-commerce isn’t new. It is, and has been, a valued channel for consumers, retailers, and brands alike. Although many simply consider it a disruptive channel, e-commerce has grown into a foundational step within the buyer’s journey. It’s no longer sufficient for companies to have an isolated approach to online selling; rather brands and retailers must adopt a fully integrated omnichannel strategy built on granular data, in-depth analysis, and a fundamental understanding of the consumer’s path to purchase.
This presents a major challenge for FMCG brands. Retaining relevancy, driving growth, and meeting consumers’ growing demands depends on how well brands can understand and leverage this new style of shopping.
Download NIQ’s latest report to see how brands can navigate these challenges and embrace e-commerce for bigger growth.