Food, drink, and mood

Awareness of mental health conditions and how to treat and prevent them is making headlines. This growing emphasis on mental well-being is surfacing on our social media timelines and as an FMCG shopping need state.  

Food and mood are inextricably linked, and a growing number of shoppers are seeking FMCG products that can enhance their mental health. Many shoppers seek food and product information related to mental health online, but struggle to meet their needs at the digital shelf. In fact, they’re often met with empty searches when they approach the digital grocery aisles with mental well-being in mind.  

In the latest report from NIQ Brandbank, we examine this emerging shopper need state, and explore how brands and retailers can make these products more discoverable to shoppers.  

In this report you’ll learn more about:  

• The growing shift in shopper attitudes and the implications for brands and retailers.  
• The role of food in mental health, the tendency for shoppers to turn to food for help with mental well-being, and what brands and retailers need to know about this expanding and increasingly important market.    
• The attributes of healthy-for-your-mind FMCG products and how brands can make them more discoverable for eager shoppers.