October 2023
Loyal customers are an incredibly valuable asset for any hospitality business, providing a lucrative source of repeat business and resulting revenue as well as brand advocacy that entices new guests in through your doors.
Maintaining a loyal customer-base has always been a key objective for operators, however amidst a cost-of-living crisis resulting in tighter consumer budgets, the criteria leading to a customer becoming, and remaining, loyal has changed.
The latest GO Technology report from leading hospitality tech provider Zonal and CGA by NIQ, explores why loyalty matters, how its created and what consumers need to keep coming back.
Download the latest GO Technology report.
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