Syndicated Studies & Research: Shopper Trends 2023


Syndicated Studies & Research: Shopper Trends 2023

With NielsenIQ Shopper Trends reports, you can gain a comprehensive view of grocery retail trends, understand banner equity tracking and receive an in-depth analysis of the changing shopping patterns, attitudes and behaviour across the globe. 

Channels & Countries covered: 

Hypermarkets, Supermarkets, Discounters, Convenience stores, Personal care stores, Online stores (channels vary by market) 

Western Europe:

Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK

Eastern Europe:

Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Greece, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine

Middle East, Africa:

Egypt, Morocco, Saudi Arabia, South Africa, United Arab Emirates

Latin America:

Brazil, Mexico, Costa Rica, Guetamala

Asia Pacific:

China, Hong Kong, India, Indonesia, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand

Table of contents

Section 1: Channel & retailer dynamics

Get access to year-on-year changes in shopping behavior that help you to navigate through the evolving retail landscape. Buy NielsenIQ’s latest Shopper Trends Report to better understand:

  • Channel performance
  • Omni channel behavior
  • Channel visit frequency
  • Channels spent most in
  • Frequency of main / top-up shop
  • Monthly grocery spend
  • New store adoption

Section 2: Retailer performance

Learn which retailers have the strongest store equity. In addition to this, you get access to:

  • Retailers with the strongest store equity
  • Profiles of main shoppers by retailer
  • Retailers’ relationship with shoppers
  • Key differentiators between retailers
  • Loyalty card ownership (optional)

Section 3: Shopper insights

Buy the report to know your consumer. Get in depth information on:

  • Attitude towards grocery shopping, store selection
  • Deal-seeking
  • Levels of price awareness & promo sensitivity
  • Sensitivity to promotions
  • Category-level insights (fixed set -> 19 categories)
  • Additional optional sections 
Report details
Report details
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Want to buy the report?

With NielsenIQ’s Syndicated Studies & Research, you get the most in-depth, reliable data that truly makes a difference for your business. Get the right data in your hands. Click here to contact your NielsenIQ representative today.