Report

Personal Finance Monitor

Report

Personal Finance Monitor


NIQ Personal Finance Monitor (PFM) provides financial institutions with the most comprehensive understanding of the personal finance market to assist marketers to develop their business and marketing strategies. NIQ has been running PFM since 2004.


Key benefits:

PFM offers a 360 degree view on the consumer’s personal financial status and behavior. It provides the most comprehensive understanding of the personal finance market in Hong Kong, including investment behavior and attitude. It includes in depth information on a wide range of financial topics such as Personal Banking, Virtual Banking, Investment, Insurance, ePayment and FinTech.