Report

Reboot for the Mood

Report

Reboot for the Mood


The year 2022 ended with a GDP recovery, and yet the devaluation of the EGP & the inflated cost of living have had a major impact on many consumers in Egypt. Most of the population are inching towards low financial confidence for the next quarter of 2023. Consumer mindset is shifting towards buying only essentials & buying lesser quantities or smaller sizes. Reboot for the mood syndicated study helps you to reboot your business decisions to meet the new mood of Egyptian consumers.


What does the report entail?

Reboot for the Mood Report will let you uncover:

  • Consumers’ satisfaction & expectations of personal finances quarter-on-quarter
  • Explore how Egyptian consumers manage their budgets, plan their savings & how they allocate monthly HH spendings
  • Track purchase drivers of different categories and how these purchase decisions have changed 
  • Provides snapshots from lifestyle, priorities, eating habits & media habits of Egyptian consumers 
Topics
Topics
Methodology
Methodology

Sample Size: N= 1000 Random sample

Respondent criteria: Population representative of 16 – 59 years old SEC ABC1C2DE

National Coverage: Cairo, Alexandria, Delta, Upper Egypt

Fieldwork period: From October’22 to December’22