Due to the ever-evolving behaviors and economic standings of various shopper categories throughout the United States, our teams have developed a cutting-edge research initiative to uncover the value of transparency for consumers when it comes to products, their ingredients, nutritional and production details, sustainability and even clarity on animal welfare. Built on highly granular data, this comprehensive guide is an important tool for navigating brands and the retail industry.
By utilizing the expansive resources shared by FMI, this report showcases the complex trends and issues surrounding the market, both online and in-store, and provides crucial context for important metrics, like how the proportion of consumers that say brand transparency is important to them has gone from 69% in 2018 to 76% in 2023. Why the increase? From the COVID-19 pandemic to shocks in the economy, this report provides you with easy-to-understand consumer metrics that paints a datapoint picture like never before.
Explore even more with a bevy of consumer perspectives, preferences and perceptions of product transparency that will be important for short- and long-term strategy development, such as:
- An in-depth national consumer survey report of 1,018 US grocery shoppers.
- Key buying considerations broken down by percentage of importance to consumers—product quality being the most important, at 85%.
- Verbatim shopper feedback highlighting the reasons behind their purchase decision making.
- Perception analyses of what shoppers associate with transparency.
- And much more…
Download the report today so you can start your journey and stay ahead of the competition.
FMI , The Food Industry Association works with and on behalf of the $800 billion industry with nearly 6 million employees to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain—from retailers who sell to consumers, to producers who supply the food, as well as the wide variety of companies providing critical services—to amplify the collective work of the industry.