Consumer demand for premiumisation in the beer category opens the potential for suppliers and manufacturers to grow sales and share in Vietnam—and CGA by NIQ’s latest research reveals how to unlock it.
CGA’s OPUS service, based on in-depth surveys of consumers across Vietnam, helps suppliers, manufacturers and operators understand consumers’ engagement with the On Premise, including their preferred occasions, channels, categories, brands and much more.
To learn more about the research and opportunities for tailored analysis, email Tony Auvray at tony.auvray@nielseniq.com.
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