An Inside Look at African Small and Medium FMCG Businesses in 2024

Manufacturing

Curious about the untapped potential for Small and Medium-Sized Businesses (SMBs) in the African FMCG sector?
In our latest comprehensive survey report, you’ll hear directly from Small and Medium-Sized Enterprises in Africa.
Download the report to learn more about how Small and Medium-Sized African Businesses are dealing with today’s challenges and how they can manage future risks.

Challenges and opportunities for SMBs

The FMCG landscape has transformed for Small and Medium-Sized Businesses looking to expand their growth. The route to broad retail distribution is no longer straightforward, so businesses are grappling with significant questions concerning the potential risks, obstacles, and prospects for advancement within the realm of small and medium-sized FMCG enterprises.

Our recent report aims to shed light on these intricacies by delving into the business landscape, uncovering existing hurdles, and sharing pathways to growth.

In this report, you will find:

Comparative analysis of challenges and future risks faced by emerging businesses versus their mid-sized counterparts.
Insights into the different distribution approaches for SMBs, with a spotlight on the ever-evolving business environment.

An exploration of winning pricing strategies, promotional tactics, and data utilization.
Perspectives, gleaned directly from SMBs, how pricing precision and product value are tightly linked with consumer perceptions of small enterprises.

Read this report and learn about SMB business challenges in Africa and develop resilient growth strategies.

The guidance you need

NIQ’s Inside Look Report uses the latest retail data to explore category and retail channel trends in Africa, regional data, and strategies to help businesses drive sustainable growth in 2024.