Shopper Trends: Winning Sales Growth  in 2024 and Beyond 

eCommerce experts from NIQ Brandbank, Data Impact by NIQ and Foxintelligence by NIQ have teamed up to bring you the Ultimate Guide to American shopper Trends. 

The US market is ever changing and one of the most complex in the CPG industry. Staying on top of your product, audiences, and knowing your competitive landscape are more critical than ever. This report explores some of the factors shaping shopper behavior today, including: 

• The Rise of Functional Foods: Dive into the latest trends in functional beverages and learn why they’re becoming essential for healthy lifestyles. 

• Gen Z’s Impact: Understand how Gen Z shoppers are leveraging their purchasing power and social media influence to reshape the retail landscape. 

• Private Label Innovations: Stay ahead with the latest strategies to remain competitive in the evolving world of private label. 

• Beauty & Personal Care Insights: Explore trends in attribution, personalized shopping experiences, and CGP eCommerce success that can transform your approach to the omnichannel beyond the beauty category.   

This report breaks down these key trends, giving brands and retailers a view of what’s 
 happening and what to expect in 2024 and beyond.  As we look to 2024 and beyond, understanding these shifts will be crucial for staying competitive and meeting the changing demands of consumers.