A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels, and occasions.
OPUS is designed to help you understand where and how to reach your target consumers, and shape your brand, marketing & sales strategy around the most profitable On Premise visits.
Surveying 3501 Taiwanese On Premise consumers, OPUS is conducted twice a year, and is representative by age,
gender, and region. Tailored insights include core market specific On Premise channels and occasion behaviour.
CGA offers various OPUS packages to suit all needs, plus bespoke expert analysis for even deeper insights. To learn more about CGA by NIQ’s services in Taiwan and how they can help beverage suppliers win in the market, please contact Louis Liao here.
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