Report

Essential Shopping: A Back-to-Basics Guide for Navigating Constrained Consumers’ Shopping Habits 

Report

Essential Shopping: A Back-to-Basics Guide for Navigating Constrained Consumers’ Shopping Habits 


Is your business essential to consumers, no matter what? That’s the question NIQ experts Véronique Morin, Director Advanced Analytics and Audrey Provencher, Executive Analyst ask – and answer – in our latest webinar, Diving Deep into the Constrained Consumer in Canada.


 

NIQ Essential Shopping e-book cover image

Shoppers are navigating the marketplace with a vulnerable mindset – and this mindset will continue to impact buying habits in 2024.

In this free guide, we’ll share some of the most important insights you need to know to better connect with consumers amidst inflation and economic uncertainty.

This guide will explore: 

  • The polarization of consumer finances around the world  
  • The choices that essential and non-essential buyers are making 
  • SWOT analysis for essential categories, important but non-essential categories, and non-essential categories 
  • And more

A young man in a fashionable clothing store, using his mobile phone to make a contactless payment

Back to Essentials: Full Video

Navigating the ever-changing Canadian consumer landscape can be challenging, especially with the persistent pressure of inflation. As vulnerable demographics bear the brunt of these economic challenges, we have observed the emergence of various money-saving tactics. 

This shift in consumer behaviour has varied implications across industries making it crucial to understand the extent of its impact.