May 2024
This monthly On-Premise Consumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from April 2024 to May 2024 in Germany.
This study looks into consumer’s On-Premise behaviour over the past month and tests visit intention for the month ahead.
For this May 2024 issue, we surveyed 1003 consumers (aged 18+) between the 24th – 30th May 2024. These consumers were situated across all German regions and must typically visit On Premise venues at least once within a 3-month period.
This report touches upon hot topics including changes in beverage trendiness as well as the consumption of RTDs.
Download the free report now.
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