Go Technology

Data Technology

Customer loyalty is fragile, and hospitality is no exception, with new figures from Zonal’s latest GO Technology report in partnership with CGA by NIQ, revealing that 31% of restaurant, pub and bar goers are very or somewhat likely to switch to a competitor.

The survey of more than 5,000 British adults, highlights customers’ likelihood to switch brands and what it takes to earn their loyalty and to keep them coming back.

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Data Technology

Restaurants Technology & Communications Consumer Behavior Consumer Behavior Insights

Despite many consumers tightening their purse strings, hospitality still has a vital role to play in the social lives of Britain’s consumers. But what is it about hospitality that consumers really and truly value?

Exclusive consumer research of 5,000 GB consumers, conducted in partnership with Zonal and UK Hospitality, reveals what aspects of the industry consumers love the most; from why people choose to go out instead of staying in, to what aspects of a pub, bar or restaurant’s offering would keep making them come back for more.

Download the latest GO Technology report.

By clicking submit below, you consent to allow CGA by NIQ to store and process the personal information submitted above to provide you related content or service requested.