The latest Mixed Drinks Report from CGA by NIQ reveals who the cocktail consumer is, their drinking habits, and the key factors driving their choices. Uncover how channel and occasion impact cocktail consumption, discover what’s influencing venue selection, and stay up-to-date on emerging flavors and ingredient trends that are capturing attention in the market.
Exclusive Bolt-On Reports also available!
+ The Short Mixed Drinks Report uncovers why consumers are choosing ‘soft’ shots over traditional higher ABV shots, the evolution of high-tempo occasions, and new opportunities for short mixed drinks beyond the late-night scene.
+ The Long Mixed Drinks Report explores shifting preferences away from standard spirit and mixer serves, strategies to tailor spirit pairings for optimal sales, and tactics to protect your share in the long mixed drinks category.
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