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NielsenIQ Personal Finance Monitor

Gain a competitive edge with insights into Vietnam's evolving customer behaviors

Report

NielsenIQ Personal Finance Monitor

Gain a competitive edge with insights into Vietnam's evolving customer behaviors



Gain exclusive insights into the rapidly evolving Vietnamese consumer finance and banking landscape

NIQ Personal Finance Monitor (PFM) is your essential quarterly report, designed to deliver advanced, actionable analysis to power strategic business decisions with confidence.

Embrace Change

Keep pace with media habits and channel strategy.

Understand

Understand customer profile and their finance behavior.

Measure

Measure brand performance from a range of essential metrics

Prepare

Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their product usage.

Optimize your retail strategy with NIQ Personal Finance Monitor

An updated, 360-degree view of consumer attitudes and behaviors in the banking and finance industry, along with the brand performance of banking players in Vietnam.

Numerous financial topics such as Personal Banking, Virtual Banking, Investment, Insurance, ePayments, and FinTech.

14 years look back window of trended data, revealing gradual shifts for big opportunities.

More insight for less budget through a syndicated solution.

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