George Argyropoulos, Client Solutions Director EMEA for CGA by NIQ draws on data from their flagship On Premise Measurement (OPM) solution and other research tools to analyse the beer category’s performance and consumer behaviour in the country.
His examination highlights untapped opportunities for beer in the German On Premise and illustrates how detailed data can reveal market nuances, offering businesses a deeper understanding of market dynamics to help them refine their strategies in response to evolving consumer trends.
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