Unrivaled Coverage of the Liquor Channel
The CPG landscape of the US liquor channel is exceptionally intricate and subject to stringent regulations. Navigating this channel is challenging due to varying liquor laws across states and counties. In July 2024, NIQ introduced its latest solution for the liquor channel, Total US Liquor Open State, which expanded our off-premise coverage by $21.5B, leading to over $111B in off-premise sales reporting, encompassing retail, liquor, convenience, and other sectors.
The term “liquor channel” encompasses all alcoholic beverage products retailed in liquor stores, including Beer, Wine, Spirits, and RTD. It also encompasses adult non-alcoholic products sold through this significant channel.
In our latest report, we unpack the challenges the US Liquor Channel faces in the lives of consumers and how to take advantage of the time-starved consumer. Additionally, we explore the surprising liquor channel category winners and laggers.
Ready to dive into the data?
In our latest report, we explore the consumer behaviors that drive purchasing in the US liquor channel and review the leading and lagging alcohol categories.
