A global evaluation of the drinks hospitality industry, from CGA by NIQ, Celebrate Her, and Allara Global, explores why people enter—and leave—the sector, and the persistent challenges they face across gender, ethnicity, age, and background.
‘A global evaluation of the drinks hospitality industry’ collected responses from 743 hospitality industry employees across 55 different countries between February and April 2025. Employees qualified to participate if they were over 18 years of age and currently work in the hospitality industry or have done so within the past 6 months.
While team members remain deeply passionate about their careers, many feel let down by a lack of investment in their wellbeing, professional development, and safety.
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