The optimism of Britain’s hospitality leaders rose in the second quarter of 2025 despite the arrival of new labour costs, the latest Business Confidence Survey from CGA by NIQ and Sonareveals.
The exclusive poll shows 41% of leaders feel optimistic about prospects for their business over the next 12 months—up by 7 percentage points from the first quarter, and a second successive increase. The proportion of leaders feeling confident about the future of hospitality in general is lower at 18%, but rose by 3 percentage points quarter-on-quarter.
The Business Confidence Survey from CGA by NIQ and Sona drew responses from leaders at CEO, MD, chair, board and other senior management levels, with combined oversight of more than 14,000 hospitality sites. The research was conducted in late July and early August 2025.
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